Wednesday, September 3, 2014

Brazil: "It is not a matter of revenue, but educational marketing"

The purchasing power of Brazilians has increased in the last decade and the greater access to information has resulted in consumers being more aware and demanding. 

In his dissertation during the first edition of PMA Fresh Connections Brazil, Jose Luiz Tejon Megiddo, of ESPM (Superior School of Marketing) spoke about five trends in contemporary food:

The Food Telling or food with a message. These focus on informing consumers in a transparent, attractive and familiar way, generating a sense of identity and authenticity for the food itself.

The second one is the Super Sense (multisensory experience), which aims to stimulate the senses and result in an original, enjoyable, intense and complete sensory experience.

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